The ‘IKEA Effect:’ An unique business model

What is it about?

A large part of IKEA’s success stems from its policy requiring its customers to build their own furniture. Given how ubiquitous IKEA is today, it can be difficult to appreciate just how innovative some of its business practices were when they were first introduced.

WSJ explores some of the strategies the Swedish company has used to become the world’s biggest furniture retailer including the behavioral psychology behind the ‘IKEA effect.’

Why should I watch it?

  • More than 1.5 million views since 25 may 2021
  • More than 22K likes

Full episode (by WSJ)

RELATED POSTS

Tokyo capsule hotel tour

How big are the pods? What hotel services and technologies are included? What does Japanese hospitality look like?

Glass-bottomed suspension bridge

China's first glass-bottomed suspension bridge is giving terrified tourists a heart-stopping day out.

Morocco in 8K

Exploring the streets and markets of Marrakech, Fez, the blue city of Chefchaouen, the Arfoud desert, and the ancient city of Ouarzazate.

World’s most beautiful railway: the Bernina Express

No other railway in the world overcomes such steep gradients and winds through such steep curves without the help of a cogwheel.